Smart and Sustainable?

I am off today to Boston to participate in the Packaging and Converting Executive Forum (PACE) for the cosmetic and personal care industry. I'm on a panel that will talk about smart packaging and I look forward to telling you all about it. I'm also moderating a panel that asks the interesting question "Distinctive, cost effective and environmentally friendly -- Can a product really be all three or once again will one of these be sacrificed in order to make a product succeed?" Do you think the time is right for smart packaging initiatives in the beauty industry? Can smart packaging help set your brand apart? Check back for my updates from Boston!