Wednesday, November 01, 2006

Inspiration in LA

I had the pleasure of attending a meeting of Beauty Industry West a couple of weeks ago in Los Angeles. The featured speaker was none other than Annette Green, president emeritus of the Fragrance Foundation, who was on the west coast for the opening of the Annette Green Perfume Museum at Fashion Institute of Design and Merchandising (FIDM), in Los Angeles. She shared some of her immense knowledge of the fragrance industry and offered a little direction for the future. She said there is no longer a one-size-fits-all fragrance market in the U.S., citing the growing population, 70 million baby boomers and more unmarried people than married. She also said there is a tremendous search for talent underway in the industry and that is why schools like FIDM are so important. What kind of talent is your firm seeking and where do you look for it? What else could the beauty industry be doing to ensure a continuous and passionate pool of candidates to be the future of the industry?


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