Natural Appeal

I made a quick trip to Natural Products Expo East last week. This show smells good! It was nice to see the folks from Pomega5, whom I had met before at Extracts in New York. A highlight was learning about all the new things going on at Aroma Naturals, Avalon Natural Products, W.S. Badger Company, Bleu Bay, Giovanni Cosmetics, Dr. Hauschka Skin Care, Jason/Zia and more, and hearing the latest thoughts on where the natural/organic side of personal care is headed. Pangea Organics won the personal care category of the New Products Showcase Awards for their Japanese Matcha Tea with Acia & Goji Berry Facial Mask. An additional highlight for me was the free sample of Green & Black’s Maya Gold organic chocolates (personal care of a different kind). Green & Black’s was bought by Cadbury Schweppes last year in a move akin to L’Oreal buying The Body Shop. I ended a long day with a sampling of Badger's survival tools packaged especially for exhausted editors and including Sleep Balm, Sore Muscle Rub and Foot Balm. Aaah!