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Urging attendees to “Embrace change,” Bath & Body Works CEO Neil Fiske addressed a CEW Newsmakers Forum on September 6. He spoke on the subject of Changing the Course of Beauty. My favorite take-aways were “Specialty retail is about redefining the beauty experience,” and “Services are the hotbed of innovation because they’re closest to 'her', (the customer)." He further suggested the industry “unleash a wave of experimentation.” I was reminded of a quote by Ralph Waldo Emerson: "Don't be too timid and squeamish about your actions. All life is an experiment." If we all took these words to heart, the next few years could be an incredible era for the beauty industry.
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