Reel to Real

Fujifilm is set to launch a line of functional skincare cosmetics based on technologies achieved in its film business, notably the use of vitamin C as a reducing agent to control free radicals. Free radicals cause the deterioration of film substances and have, of course, been implicated in the signs of skin aging. This and other core technologies will help Fujifilm "enhance the quality of life of people by expanding its business domain from "taking pictures of lives" to "curing lives" and "protecting lives." The functional skincare products will be marketed under the name F Square i Series.