Sun Protection is in the Stars

There's a new constellation coming to town. Moviegoers often base their choices on the number of stars critics award the latest releases. Now consumers can look to the stars for sun protection advice. The U.S. FDA last week proposed a new regulation setting standards for formulating, testing and labeling OTC sunscreen drug products with UVA and UVB protection. The proposed regulation creates a rating system for UVA products using a scale of one to four stars to tell consumers how much UVA protection a product offers. FDA is accepting comments on the proposal until November 26 2007 the Federal eRulemaking Portal or the FDA Web site.

Meanwhile, Euromonitor told GCI in an August 24 exclusive that sunscreens in nourishers and antiagers rose 38% in volume terms between 2001 and 2006. In addition, self-tanning products are gaining sunscreens as they are positioned for daytime use.