Friday, June 08, 2007

Defining "Natural" Will Affect You

Since our second Beauty Goes Green webinar last Tuesday, we have been keeping the discussion alive on this blog, so be sure to sift through the last few posts to read what's on people's minds, and please leave your own comments.

The thought that has been topmost in my mind since the webinar is that any effort to define natural personal care products should involve the entire industry. All segments of the beauty/personal care industry- whether or not your company is currently marketing natural products - must get involved in the discussion and that includes suppliers. One thing is for sure: No matter who leads the charge in defining natural products - industry or government - the outcome will one day have an impact on your business.

Commenting on this post is easy. Just click on the word "comments" below and leave your thoughts in the space provided. Defining natural is an important, game-changing proposition for the beauty industry. Make sure your voice is heard.


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