Webinar Q&A Day II - Packaging
We had great response to our Beauty Goes Green webinar yesterday and my thanks go to all who dialed in. Thanks also to our sponsor, Sundeep Cosmetics.
An archive of the event should be available today as will pdf files of the presenters' slides at GCI Magazine's web site. Be sure to check through all four posts from yesterday to see the comments to attendee questions that have been posted so far -- and please share your thoughts.
At least one beauty blogger attended the webinar and posted a review at www.ilovebeautyproducts.blogspot.com. She picked up some interesting points. Check it out.
Now here are a couple of packaging questions from webinar attendees.
What is PCR?
How can packaging be natural?
Can a manufacturer using PLA labels make any kind of claim or is there a symbol they can use to show environmental responsibility?
Let's help them out. Your comments are welcome!
posted by Karen at 8:59 AM
1 Comments:
PCR stands for "post consumer resin" which can be created by recycling HDPE (high density polyethylene) packaging. Traditionally PCR was very low in quality and could not offer the luxury level demanded by brands in prestige. what made the Aveda presentation so interesting, is the fact that they have been able to maintain a high level of aesthetics and still work with PCR. BRAVO!
In terms of "natural" packaging, just look at what CARGO did with their lipstick launch... they used carton material made with seeds which could be planted and sprout, as well as made the actual lipstick primary package out of a resin derived from corn which allows abundant, annually renewable resources like corn to replace finite ones like petroleum. Some vendors are even offering labels made from corn! this type of innovation leads the way to a new way for us to grapple with "natural" packaging.
The concept of earth-friendly packaging should be easily translated into an icon or universal symbol standard much like what Burt's Bees is trying to do with "natural" standardization.
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