Tuesday, March 06, 2007

Beauty Goes Green I

This question came from an attendee at the Beauty Goes Green Webinar and is directed toward the moderators and guests: I understand that the "organic" term is better understood consumer language vs. "natural," but what is your thought on how convincing "organic" is vs. "natural" in actually driving consumer purchase in the beauty industry?

1 Comments:

Anonymous Tina Hedges said...

More and more convincing. Whole Foods did a survey several years ago where over 50% of americans had tried an organic product and the majority of these felt they would purchase based on that experience.

8:36 PM, March 06, 2007  

Post a Comment

<< Home